03 / Advanced Data & KPI Lab

Could be reckless,
or innovative.

A room for advanced data & KPIs to prove Variation Theory — and a room to think of something new by stepping off the beaten track.

01Advanced Data & KPIs for Variation Theory

The evidence layer.

The metrics to measure how the Variation Theory works.

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02Data & KPI Lab

Stepping off the beaten path

Metrics and tools I develop myself, newest first — Win Contribution (JWC), the attempt at a football WAR; HOVI, an AI that trades evidence with the manager; and the glasses that would feed it. A lab to build new things and show them while they are still unfinished.

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