Suwon Samsung lead K League 2 and have conceded fewer goals than any other side. Yet they have scored the fewest of the top six. Using 20 matches of data against 96 clubs from Europe's Big 5 leagues, this report narrows the gap to a single phase.
The conclusion first. Suwon take slightly more shots per match than the European average, and their conversion after the shot — shots on target, goals — is almost identical to Europe. The only phase where they differ is cross → shot.
Every figure that follows comes from exactly these four populations. Stating the boundaries of the sample first is a precondition for reading the rest.
| Population | Clubs | Team-matches | Crosses | Shots | On target | Goals | Period · notes |
|---|---|---|---|---|---|---|---|
| Big 5 (Europe) | 96 | 3,502 | 61,481 | 44,034 | 15,104 | 4,713 | 2025-26 completed season · 38 rounds ENG/ESP/ITA/GER, 34 FRA (2 clubs 33) |
| K League 1 | 12 | 262 | 5,372 | 2,987 | 1,008 | 307 | 2026 season in progress · rounds 1–23 (Gangwon & Incheon 21 matches, the other ten 22) |
| K League 2 | 17 | 336 | 6,938 | 3,972 | 1,408 | 466 | 2026 season in progress · rounds 1–21 (13 clubs 20 matches, 4 clubs 19) |
| Suwon Samsung | 1 | 20 | 554 | 272 | 95 | 29 | 28 Feb – 7 Aug 2026 · round 12 was a bye (odd number of clubs) |
All figures retrieved 2026-08-13. K League figures come from the Korea Professional Football League data portal (supplied by Bepro11); European figures are FBref (Opta) club season totals. The portal's xG excludes penalty-kick goals and opponent own goals. Because K League 2 has 17 clubs — an odd number — one club rests each round, so match counts differ by up to one.
Splitting cross-to-goal into three conversion steps makes it immediately clear where the value drains away. Suwon are effectively identical to the European average in the second and third steps. Only the first step is 22.5pp lower.
Conversion funnel — cross → shot → shot on target → goal
Each bar is the conversion rate against the previous step. Sample boundaries as in the table above.
Across the 96 Big 5 clubs, how many crosses a team puts in has no relationship to how much it scores (r = +0.03). The rate at which crosses become shots, by contrast, is strongly linked to scoring at r = −0.68.
Crosses ÷ shots vs goals per match — 96 Big 5 clubs
Further right means more crosses spent per shot created. Hover a point for that club's figures.
Split into quartiles, there is no exception
The 96 clubs divided into four groups by crosses ÷ shots, with each group's mean goals per match
Clubs that cross a lot and convert well do exist. Inter Milan average 23.0 crosses, 17.1 shots and 2.24 goals per match. Their crossing volume is close to Suwon's; their conversion ratio is 1.35.
Shot output among clubs with comparable crossing volume
Crosses and shots per match. At the same crossing volume, shot output diverges sharply.
So what separates the conversion rates? Combining 20 matches of data with detailed observation of two, it resolves into three elements. They do not add — they multiply. If one is zero, the whole is zero. Alongside them sits one piece of context that stays outside the formula: T (time).
Z × F × A — the three elements of cross quality, plus the context T
What each element looks like when it approaches zero, and what was observed at Suwon
Deep by the touchline the opponent has little reason to close you down, so freedom comes easily but the angle and distance make the ball cheap. In the zone adjacent to the half-space the opponent must close you down, so freedom is hard to win — but cut-backs, in-swingers and low passes all become available. FIFA describes the cut-back as “the hardest pattern for a defence to deal with.”
Building on FIFA Football Language's three classes — No pressureIndirectDirect — we record pressure at the moment of impact (F1), time in possession of the ball (F2) and whether options other than the cross exist (F3), each scored 0–2.
The number of players entering the box (N) is the necessary condition; how many of them are within 5m of the landing point (Nc) comes next, and concentration is D = Nc ÷ N. Because Nc can never exceed N, raising concentration also requires bodies. That said, FIFA reports that both 2022 World Cup finalists put fewer players in the box than the tournament average (3.3) while converting above average — there is a threshold on numbers, and above it only concentration and positioning remain.
T is not a fourth term multiplied alongside Z, F and A. It is treated as the context that governs how much of those three is actually realised. At the same zone (Z), the same pressure (F) and the same arrival (A), a ball that gets there one beat earlier gives the crosser time to choose and gives the players in the box time to complete their movement. The transfer of the crosser's time into the box is what T is about.
There is more than one way to produce it — a three-player connection between winger, half-space and full-back that pins the opponent on one side so the ball can be delivered a beat earlier from the other; overload → isolation, creating the 1v1 so the ball is released before contact; rapid switches that arrive before the defence is set; and a low, fast pass weight on the natural foot that cuts the ball's flight time. These are not mutually exclusive, and which combination fits Suwon is still in development.
What cannot yet be claimed about T
The two matches against Paju — at home (R18) and away (R2) — produced almost the same number of crosses, 35 and 37. The quality of the chances created diverged sharply.
Expected goals (xG) per shot — R18 home vs Paju (0-0) vs R2 away at Paju (1-0)
Each dot is one shot. Further right means a higher probability of scoring.
Metrics already at European level are marked explicitly as hold. Separating what to change from what to leave alone is the first condition of a plan.
| Metric | Current | First target | Final target | Basis |
|---|---|---|---|---|
| Crosses ÷ shots | 2.04 | 1.75 | 1.40 | K League 2 mean → European mean |
| Crosses / match | 27.7 | 25.0 | 23.3 | Inter Milan profile |
| Shots / match | 13.6 | 14.5 | 16.7 | Inter Milan profile |
| Crosses per goal | 19.1 | 16.0 | 13.0 | European mean |
| Shots on target | 34.9% | Hold — already at the European average | Europe 34.3% | |